Join the Scandi Circle!
Scandi Circle takes your Nordic Mom Era to a whole other level — this is the Scandi Class tier that offers you the most practical solutions and the most intimate personal stories. This is where your real life meets Nordic ease and serenity. This is where I show you, through my research, experiences and expert interviews, how we can truly accomplish the Scandi Class philosophy:
“Yes, we can do less, and with that achieve so much more.”
Here’s what’s behind the paywall:
With the free version of Scandi Class, I send you weekly letters with Nordic-inspired ideas you can use.
In the paid version (often at the end of the letters), I translate those ideas with simple how-tos, guides, or actionable solutions. It’s where I show, in detail, how Nordic parenting wisdom adapts to real American motherhood — to the schedules, expectations, and obligations you can’t just opt out of, and where the built environment isn’t on your side. It’s also where I share my own ups and downs as I navigate through these same issues like a Finnish mom in Westport, CT.
When you join the Scandi Circle, here’s what’s yours:
📖 The full practical layer at the end of the letters — the specific how-tos that turn the idea into something you can actually do this week
💙 My most personal stories I only share with friends
💬 Recordings of Live Workshops with Nordic experts — the top voices on parenting, home, and wellbeing
🎥 Paid-only video & photo deep-dives — including video home tours; see what Nordic-style life actually looks like inside an American house
💌 Discounts on my digital books — starting with How to Do Holidays the Nordic Way
📚 The full archive — every letter, every guide, every workshop, all the way back
🤝 Plus, for the Scandi Inner Circle members— join the live workshops (or if you can't make it, send your questions in advance and I'll ask them for you), and connect with the other Nordic-curious moms here.
“Why did no one ever tell me you could live and parent like this?”
That was my first thought the week I moved back to Finland with my three boys. I now strongly believe that Finnish parenting is one of the key reasons Finland is rated the happiest country in the world. I’m not exaggerating when I say that shifting to Finnish-inspired parenting changed my life. With this newsletter, I also hope it changes yours. As Scandi Class is what I brought back, for you and me — Nordic parenting wisdom, translated for the American life we came back to.
You’re not just subscribing. You’re building a movement.
Most newsletters have readers. Scandi Class has a community that is actively translating Nordic-inspired parenting for the American context — and every member of the Scandi Circle helps me make the next version of this better. So whenever you incorporate a Nordic-inspired idea into your lifestyle, I’d love to know about it!
Two ways to join
🌲 SCANDI CIRCLE — $8.28/mo or $63.36/yr (33% off monthly)
For the price of one oat milk latte in a hygge cafe: the practical how-tos, the personal layer, the videos and photos, the recordings of the expert workshops, the discounts, the archive.
🕯️ SCANDI INNER CIRCLE — $183.36/year
For the most intimate version of Scandi Class, join Scandi Inner Circle. Everything an Insider gets, plus:
🎙️ Live group sessions with Nordic experts where you can ask your questions in real time and we get to all meet “in person”
💬 A direct line to me — replies, recommendations, the small-circle feel
Less than two oat milk lattes a month, billed once a year.
What insiders and other authors say
As featured in Finland & across the U.S.
Start here — three paid pieces I’d hand you first
If you upgrade today, here’s where to begin:
1. Finnish Family Coach Told Me My Childcare Was All Wrong → Childcare, completely reframed.
2. 10 Things I Do Differently → You’ll want to send this to your Nordic-curious friend.
3. Hygge House Video Tour: How to Calm Down at Home → A walkthrough of how we make our American house feel Nordic.
A note from me
I’m Annabella — a Finnish journalist and author, with a background in media on both sides of the Atlantic—including years at Conde Nast and Hearst—and mom of three who tried very hard to win at American motherhood and burned out instead.
In 2022, I moved back to Finland, and something clicked. Scandi Class is what I brought back, when we returned. It’s easy to be Finnish in Finland. I’m a Finn in the US. My work is bringing it to my adopted home — for you and for me.
I built the paid tier for the moms who want more than the surface or the thought starter. Not because Nordic parenting is complicated — it’s actually radically simple — but because the translation work (how to do it here) takes more than an essay: it also needs a “recipe”—a how-to framework that allows you to customize your new Nordic approach for your life, no matter where you are.
If you’ve read this far, you already know whether it’s for you. I’d be honored to have you join us.
x Annabella
Frequently asked
Can I cancel anytime? Yes. Subscriptions are managed by Substack — you can cancel from your account in two clicks. No questions asked.
Can I gift a subscription? Yes — You can gift either paid tier to a friend here. Great for the woman in your life who is expecting or just wants a fresh perspective on parenting.
Will my email change? No. You stay on the same list; you just get a lot more delivered to it.
Is the founding tier still available? Yes — that's our Scandi Inner Circle tier above. Same upgrade button.
Yes, we can do less. And with that, achieve so much more.
